Project: Winetrakr     Platform: Web   Type: Design     URL:


The Product

Winetrakr is a wine cellar management platform which matches the distinguished collectors ambitious pursuit of wine. A system as inspiring and meticulously designed as a vineyard bottling expressed in an uncompromising style. Winetrakr allows users to track their entire collections market value, expenses, producers, countries, and many more. 

The Challenge

Winetrakr hired us to deliver an effortless web-based experience for its varied target audience across multiple devices, including desktops, tablet and mobile. Relying heavily on user-inputted data to produce in-depth statistics, the entire project involved a lot of back and forth with the Winetrakr team and potential users. 

Product Research & Wireframes

We researched existing wine cellar management platforms to give us an insight into the world of wine and Winetrakr's competition. Once we had finalised a set of core features with the Winetrakr team, we start exploring with some ideas in our books. This lead to several versions of a high-fidelity wireframe prototype whilst we explored our options.


User Interface Design

Following colour exploration and type treatment, we moved onto a designing a beautiful yet minimalist user interface that turned out to be quite a hit. We explored a lot of different ways to present the data, and came to the conclusion that a spreadsheet-like list of the users wines beneath the analytics was the best route. The analytics at the top of the web app can be expanded to reveal the users 'Cellar Dashboard', a quick overview of their entire wine collection in one place.


Want to work with us?

We're always looking to work on something new and exciting. Whether you're a very young startup, or a multi-million pound business, we'd love to talk about how we can help you grow your business.